100% Organic Cotton

Every item we use is made from 100% organic cotton, and contains no plastic. Even our tags are woven, so there are no harmful micro plastics that can get into the ocean. Our cotton comes from Northern India , where monsoon rains provide most of the water needed for the crop to grow.

The use of organic cotton also means that no harmful pesticides are used in the growing process, which means the soil can remain fertile and can be re used. The soil where our cotton is grown, is used to plant crops in the dry season after the cotton has been harvested. All of the cotton grown is certified by the Global Organic Textile Standard ( GOTS )

Ethically Made

We went to great lengths to ensure our products were made in an environment that has workers rights, safety and pay as the highest priority. So all our garments are manufactured in a facility that has SA8000 accreditation, one of the highest standards in the industry. But why is this important?

Without accreditation, workers rights don't have to be considered. Often this leads to people working without a liveable wage, in places not fit for purpose. It is estimated that 90% of people working in textiles are women, and often it is the rights of these women that suffer the most, forced to work inhuman hours, and they can suffer many different forms of abuse.

Accreditations such as SA8000 ensure that these abuses don't happen. Factories that have these accreditations have to meet strict criteria, and are audited on a regular basis to ensure they are still meeting the standard required. If they fail any audit then the accreditation is taken away.

Printed on Demand

We feel that printing on demand is a must if a business is to reduce the amount of waste it produces. When an order is placed, our clothing is then printed in real time, so that only the specific item needed is created for each customer. We use water based inks, and whats more, everything takes place in a renewable energy powered facility. This basically means, that we only ship what is actually needed, so there is very little wasted.

Circular Fashion Model

Switchingt to a circular fashion model is something we are most proud of, and has offered a solution to the waste problem that had persisted for years in the industry.

Every year 100 billion new items of clothing are produced. It is estimated that a truck full of clothing is burned, or buried in a landfill every second. The textiles industry is the second largest polluter in the world, and globally the industry is reported to account for between 8% and 10% of the world’s annual carbon emissions.

On average 100 to 120 billion garments are produced globally of which 70% end up in landfills or incinerated.

Switching to Circular Fashion

Switching to a circular model is one solution to this problem

Every customer of ours now has the opportunity to send back items they have bought when they feel they have reached their end. Those items are then broken down into re-usable fibres, and re-spun with raw organic cotton, in order to make new clothing, that is then re introduced into our collection. The aim is that no item of ours will ever end up in landfill, and that as our company grows , so too will its positive impact on the industry.

However there is one catch. The circular fashion model isn't just dependant on us. You are also a key part of the chain and have an important role to play. Those of you that send back in your clothing to be re made, are one of the final parts of the circular journey. Without your input , being circular simply wouldn't be possible.

As a thank you to all of you that do send back in your items to be re made, we give you a voucher for store credit which can be used any time. Thanks for being awesome.

How to send items back

Plastic-Free Packaging

Our packaging is made from FSC approved recycled paper. It is slash and rip proof and can withstand all types of conditions. We use no plastic in the chain.

We also have some pretty cool drawings on there too, so you can re purpose it for wrapping presents, or maybe for the kids to colour in!